Press Release

Inaugural edition of Home Textiles Fabric Sourcing Expo confirms market potential

The first edition of the Home Textiles Fabric Sourcing Expo (HTFSE) was tri-located with Texworld USA, the largest apparel fabrics show in North America, and the launch of the International Apparel Sourcing Show.

The Home Textiles Fabric Sourcing Expo alone drew 66 exhibitors from 5 countries and welcomed 623 attendees. The triple show event as a whole drew 457 exhibitors and more than 5000 attendees.

Accolades for the tri-location came from as far away as China, with several VIPs from the Chinese Council for the Promotion of International Trade in attendance and the New York City Mayor’s Office, who expressed their pride in hosting these international events by stating, “New York is an international fashion capital. Even during these challenging economic times, our City continues to lead this industry in business and innovation, and we’re proud to host three tremendous events for manufacturers and buyers from around the world: Texworld USA, Home Textiles Fabric Sourcing Expo, and International Apparel Sourcing Show. We’re especially pleased to welcome the 250 Chinese exhibitors participating in these shows, in recognition of the strong economic ties that continue to help our two countries’ business communities thrive.”

Top U.S. companies such as Anthropologie, Bed, Bath & Beyond, Iconix Brands, Martha Stewart Living, Pier 1 Imports, Portico Home & Spa, Sears, Target and TJX HomeGoods took advantage of the three day expo.

Lenzing Fibers also showed confidence in the Home Textiles Fabric Sourcing Expo by expanding their existing Lenzing Innovation concept from Texworld USA into both events as well as organizing the first HTFSE seminar series.

Dieter Eichinger, Head of Textile Business for Lenzing Fibers, commented on the importance of Lenzing’s participation, “The combination of Texworld USA with Home Textiles Fabric Sourcing Expo shows synergies as some Lenzing customers are offering fabrics for apparel and home. The response of our exhibitors was very positive in regards to the number of visitors, the quality of discussion and feedback. The seminars reflected the increasing interest for Lenzing Fibers, specifically for the performance of Tencel®. The new warm fiber Viloft® was received well by decision makers.”

Highlights from the seminar program included two presentations focused on eco; Eco Marketing Trends: Green Marketing Done Right, by Jacquelyn Ottman and Eco Trends: the Art & Science of Sourcing Sustainably, by Summer Rayne Oakes. Over 200 attendees took advantage of these complimentary presentations, affirming the interest of this audience in the ongoing conversation regarding sustainability.

Home and soft goods professionals from companies such as Ellery Homestyles, Sears and Target took a cue from Laurie Pressman, Vice-President Fashion, Home and Interiors at Pantone, regarding colors for home and interiors for 2011.

Trend stories and color palettes from Messe Frankfurt’s flagship Heimtextil show were on display and included in the Home Textiles
Fabric Sourcing Expo show directory for future reference. A small display of fabric swatches, embellishment techniques and finished samples was also highlighted on the show floor. The table top and bed categories had the strongest representation.

Attendee Statements

Westport Home Fashions, Michael Cuso, President, USA: “We selected 3 to 4 sources and requested samples & pricing from the group…They sounded anxious to follow up and hopefully we will see everything in the next few weeks…A show is worthwhile if we get one “New” idea.  We were successful at HTFSE as we picked up some interesting European design concepts that may have some US application.”

Exhibitor Statements

Hainin Shuangfei Cloth Industrial Co. Ltd., Jolin Cai, Representative, China: “From a new exhibitor perspective, the show was very good. We saw new companies who requested many samples.”

Hangzhou Charming Textile Co., Ltd., Sunny Wu, Representative, China: “We are fortunate to have had the chance to participate in this wonderful exhibition as it was quite successful. We will absolutely exhibit again in 2011.”

Kentex Mills (Hangzhou), Vincent Kwan, Representative, China: “We had a good experience promoting our new line at the Home Textiles Fabric Sourcing Expo. We felt we developed some good relationships.”

Tianjin New Textiles Imp. & Exp. Co., Ltd., Shi Yayuan, Representative, China: “Home Textiles Fabric Sourcing Expo was better than expected. We were pleasantly surprised.”

July 2011
The second edition of Home Textiles Fabric Sourcing Expo will take place July 19 - 21, 2011 at the Javits Convention Center in New York City.

For further information, please visit www.HTFSE.com.

High resolution photos available upon request.

Press Contacts:
Alexandra d’Archangelo
Marketing Manager
Tel: 770-984-8016 ext 417
E-mail: alex.darchangelo@usa.messefrankfurt.com

Stephanie Everett
Group Show Director
Tel: 770-984-8016 ext 424
E-mail: stephanie.everett@usa.messefrankfurt.com

About Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009 and more than 1,660 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany. For more information, please visit our website at: www.messefrankfurt.com

Messe Frankfurt, Inc.
The North American headquarters of Messe Frankfurt in Atlanta is currently producing nine trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, Inc. please visit our website at www.usa.messefrankfurt.com.

About CCPIT TEX
The Sub-Council of Textile Industry, China Council for the Promotion of international Trade (CCPIT TEX) was founded in 1988, also concurrently using the name ‘Textile Industry Chamber of Commerce, China Chamber of International Commerce’ and ‘International Trade Promotion Center of Textile and Garment Industry’. CCPIT TEX is under the leadership of China National Textile & Apparel Council (CNTAC) and China Council for the Promotion of International Trade (CCPIT). CCPIT TEX is dedicated to the promotion of trade contact and economic cooperation in textile and garment industry and enterprises. The mission of CCPIT TEX is to support the development of the textile industry. Exhibitions are one of the key business platforms for CCPIT TEX to serve the industry community worldwide. CCPIT TEX is the leading exhibition organizer for the textile and apparel industry in China. www.ccpittex.com
 

Messe Frankfurt textile trade fairs around the world:
Group of Heimtextil

• Intertextile Shanghai Home Textiles
  (24 - 26 August 2010), Shanghai, China
• Heimtextil Russia
  (14 - 16 September 2010) Moscow, Russia
• IFFT/Interior Lifestyle Living
  (24 – 26 November 2010), Tokyo, Japan
• Heimtextil
  (12 - 15 January 2011), Frankfurt, Germany
• Intertextile Guangzhou Home Textiles China
  (18 - 21 March 2011), Guangzhou, China
• Interior Lifestyle Tokyo
  (1 - 3 June 2011), Tokyo, Japan
• Heimtextil India
  (October 2011), Mumbai, India

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August 2010

 
Alexandra d’Archangelo
Tel. +1 770 984 8016 x417     Fax -8023
alex.darchangelo@usa.messefrankfurt.com
www.usa.messefrankfurt.com
www.HTFSE.com